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If I die and you forget my name
I won't cast no shadow, I won't throw no shade
And if I never get to walk along no hall of fame
It won't bother me none because I'm in, I'm in my own lane
 

Childhood


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Lucien Berjouhie was born and raised in Los Santos, within the Morningwood area, colloquially referred to often as 'Little Armenia' due to the large ethnic population of Armenians. He was a first child, having an younger brother named Mikayel. The two grew up to be close and always attempted to look out for each other. Lucien's parents were considered a relatively decent couple. They were second-generation ethnic Armenians from a high-class background whose parents moved to the United States to escape the violence and ethnic conflicts between Armenia and Azerbaijan. Their father taught both boys how to hunt in the woods once a month, with Lucien's dad being an avid outdoorsman, which he expressed through his hobbies of going on hikes, trails, hunting, and fishing. He always tried to include his sons, and he was a role model to the duo growing up. Furthermore, his father owned a prominent real estate company inside the city and dealt with houses around the city after work hours during the afternoon and evening hours. When the boys reached the age of 16, they began to assist their parents in the family business. They were tasked with cleaning the establishment, doing the paperwork, and general care of the place. The work might not have been challenging, but it gave them an understanding of work-related responsibilities and fundamentals. Within Little Armenia, their company was situated in one of the more high-income areas bordering Del Perro, which often saw an increased number of apartments and houses. His father maintained a conservative and traditionalist background and was polite and well-spoken. As a result of how he was raised and his great respect for those in the business sector, Lucien always considered becoming a businessman himself.

Little Armenia, Los Santos, started as a bore. Lucien woke up expecting it to be any other day and went about his daily routine of waking up, showering, brushing his teeth, and getting ready for school. Lucien was eating a great bowl of cereal and staring out the window of his bedroom where he had the perfect view of his neighbor's window where he watched her getting ready for her daily routine too. She kept looking at Lucien and made no effort to close the blinds, so there was no worry about being called a creep. He finished up and went downstairs to see his father. "Another house sold successfully." That was how his dad greeted him. "Good morning to you too, dad," Lucien replied while adjusting his tie. Their home was located in the middle of Del Perro, an exceptionally well-built home since Lucien's family thrived purely through his father's successful real estate company.

 Lucien waited next to the bus stop for his friends to come to pick him up for school, and when the little beat-up car sped around the corner straight towards the bus stop, Lucien's eyes widened, and a grin began to grow along his face upon seeing Adam and Gracie inside. Lucien conversed with his friends in the car while they were driving out to the countryside. "Nah fuck school today. I'm not up for it. I got liquor. I got cards, and I got weed. Plus there's a campsite just outside the city. Already got my brother to change the attendance record for the day so nobody will even notice." Once Adam brought Lucien up to speed, all Lucien could do was nod and smile. Gracie climbed over the back seat to sit next to Lucien, so he sat and twiddled with her auburn hair doing nothing but smiling, much to the dismay of Adam. Lucien stopped playing with Gracie's hair for a moment, and his eyes stuck to the car's window. He was looking at a huge sign with a Sheriff's Department advertisement on it.


Eventually, the trio parked the car. They began to make their way through the forest outskirts of the Paleto. Walking along an uncommon trail, they intended to get lost. They wanted to get lost from everything and everyone so that they could enjoy themselves. The sun was already setting by the time they even reached the forest. The trio continued making their way through the woods and found a lovely spot next to a stream where they began to set up camp. Adam and Gracie went off to find the right kind of firewood as they had put it, and Lucien was left alone in the makeshift camp. He just sat there for a while watching the dirt, and moving it with his hand every so often while awaiting them. An hour later, the two returned, and the group started to play cards while drinking and smoking. They spoke of what they want to do with their lives and what will happen after they graduate. Lucien kept winning while drinking from his bottle. He had a unique talent for cards and was almost able to remember them perfectly. The night was young, though the group talked the evening through until everyone eventually fell asleep. In the morning, they drove back home and returned to their lives with more goals set.


 


The wrong side


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Lucien had a good friend around the city named Karmien, who introduced him to a group of people from the dark side of town. He liked them and how they managed to handle everything with power and authority instead of just the power of money. Lucien was used to the corporate life that his father was having and knew what it was like to have fun and make money, but he wanted to know more. Hanging around with Karmien and his friends more, and without noticing, Lucien started to learn how criminals handled themselves in the streets. While he stayed out of trouble, he saw how they conducted and managed a more "seedy side" of business.

He did not understand it at first. Why beat the guy up when you can offer him a deal? I guess not everyone knows how to do business, and sometimes the stick is more potent than anything. Both Lucien and his friends agreed that he should stay out of that stuff and remain clean. There was no advantage in him getting a criminal record. The group used to go out for bars with fake IDs and gamble in local bars. During that time, Lucien found he had a unique talent for blackjack and poker. He made small amounts of money from playing, and the group later went to buy booze and get drunk with the money he made. He enjoyed being around these guys more than his friends in school. They weren't dull and always had something to do. He gave them his word that he would always have their backs once he finished school like they had his. 

 


Growing up


 

Mikayel applied and got enlisted into the United States Marine Corps and Lucien indulged in higher education, becoming a student at San Andreas University. Lucien's main goal was to start at university and see what it can offer. He managed to achieve relatively good grades in the classes he took and managed to keep up with all the paperwork given to him by his lectures, at least when he wasn’t drinking and partying with his friends on campus. Lucien studied Business Administration for three years and after that took a few extra courses in Arbitration. His plan was to finish his studies and start his own company that fits him. During his last few months at the university, he had a long conversation with his favorite lecturer that explained to him more about what potential career options are waiting for him out there.

 

When Lucien finished his studies, his father passed away from a heart attack. Since Mikayel was serving, everything their father owned was managed and run by Lucien. Their mother refused to take anything and wanted Lucien to take over his father's business. His father's money, companies, and contacts all went straight to him, and while he respected his father's work, Lucien knew that just as he finished his studies, he would do things his way. He noticed that one of the businesses was a warehouse around La Mesa. It had a small gated yard in the back, and the warehouse was rather big. With the money left by his father, Lucien purchased a cleaning crew and new furniture for the warehouse, making it a brand new casino on the inside. He started to open the place in the late hours and slowly made a name for himself. While Lucien had a master's degree in Business Administration he still lacked the experience, he saw the money opportunity in it. Mainly, he did what he does best, which is business politics and getting his casino more familiarized with the area.

 


Moving up



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15 years have passed, and Lucien became very well known around the city. He was given the nickname "Euro" by his friends that used to work around with handles only instead of their government names, and his partners started to call him that as well. He had many failed relationships during the years and that ruined his motivation from time to time yet he kept going. Euro Den kept opening and the business was doing great yet the Government wasn't happy with the size of the business and gave him a lot of troubles. Lucien decided that it's time to move to a bigger location where he could have more things in his casino. The Den hosted a Poker table and Blackjack tables and a strip club at the ground floor. It was time for a change and Lucien started to sit down with his staff and discuss what the future casino would look like, from Roulette tables to car raffles he sat down and planned it all with his staff and when a building was decided on he sent the papers. Months passed and Lucien finally moved with his staff to Vinewood Casino.

 


Business & Gambling


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Euro Den became a success for Lucien and money slowly came in with each opening. The amounts that came from the tables were rather decent as the place kept bringing a lot of people in each opening. The gambling life of the city was active and people filled the tables. Lucien kept studying and getting more experience each night. Lucien worth grew with time and he knew not to spend as his plans to grow bigger only started, he kept saving the money he earned from the table profits on the side. 

 

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13 years have passed, and Lucien became very well known around the city. He was given the nickname "Euro" by his friends that used to work around with handles only instead of their government names, and his partners started to call him that as well. He had many failed relationships during the years and that ruined his motivation from time to time yet he kept going. Euro Den kept opening and the Euro Den was doing great yet the Government wasn't happy with the size of the business and gave him a lot of troubles. Lucien decided that it's time to move to a bigger location where he could have more things in his casino. The Den hosted a Poker table and Blackjack tables and a strip club at the ground floor. It was time for a change and Lucien started to sit down with his staff and discuss what the future casino would look like, from Roulette tables to car raffles he sat down and planned it all with his staff and when a building was decided on he sent the papers. 

After months of liaison, meetings, and confirmations the papers for the Vinewood Casino finally came through. Time came for Lucien to sit down his staff and bring forward the news for a new beginning for everyone, and with this came the task of moving supplies as well as furniture to the new casino. It took a month for Berjouhie and his team to go over the plans for Vinewood Casino and what would be required for the grand opening in way of stock, staff, security, and events. 

 

When the night came for the grand opening nerves were on high for everyone with anticipation of whether or not such an event would work. Would another Casino be welcomed? Would there be a warm welcoming in the heart of Vinewood? From the beginning of the night to the end it was evident to patrons and employees that the opening of Vinewood Casino was a great success. Photographers gave people the red carpet treatment, security staff held utmost professionalism alongside a warm welcome, and bartenders and dealers were ecstatic about their role in the new facility. The grand opening collected 3.1 million at profit and maintained 2.7 million after all staff were paid for their hard work. With great success Vinewood Casino became, and remains, one of the most luxurious casinos in the state with each opening making a profit between 1.5 to 2.5 million. Lucien’s financial state had become very healthy.

 

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His reputation in the gambling industry became well known over time with the success of Banner Casino and would quickly spread between businessmen. With newfound business partners Lucien learned of a new casino that was being built within Liberty City, a place which lacked in the gambling scene. The city was a prime location for Lucien to visit where his brother resided and was ever ecstatic to see Lucien and became an opportunity to Lucien to visit more often alongside business means. A few meetings later with the board of directors for Banner Casino and Resort and he became a small shareholder in the casino as well as part of the board of directors. His evident experience in the gambling industry made him one of the noted professionals of the board and soon enough he was given the opportunity to oversee the casino openings. He took the time to learn more about the casino such as their hotel routines, the patrons of the casino, staff members, and external partners. Despite the success of the casino months passed by and the board became thinner where members of the board sold their shares to begin life anew elsewhere. In holding the most experience as well as being a present member of the Casino Lucien bought the shares from the leaving shareholders and became the prime shareholder of the casino. In a matter of time he became the acting CEO of the board, and although the process was difficult with such a change but it became a change for the better for the staff and patrons.

 

Euro Enterprises is a company whose main focus is the Gambling Industry across Los Santos and Liberty City. With what began as one casino run by a small team has now become a large operation with a strong board of directors, a team of supervisors, and an abundance of casino staff in various positions to help. 

Within Euro Enterprises stands Vinewood Casino, our primary casino of Los Santos which was taken over by Lucien Berjouhie in August 2022. Following the success of this casino came work with Banner Resort and Casino in November 2022, and while things began with a small team they have expanded greatly with thanks to Euro Enterprises. Berjouhie spent time in aiding the casino with their success and not only became a primary partner, but too a pillar of the company who branched beneath Euro Enterprises. He became the acting CEO for Banner Resort and Casino and in turn became the sole provider of employment for their openings with covering transportation fees, advertisements within Liberty City and Los Santos, and training the current staff within Euro Enterprises to also manage the casino in Liberty City.
 

In becoming an influential Chariman and seeing the succession of Euro Enterprises in the gambling industry the company was quick to grow in strength to secure a team of directors. Within that team we see public relations, human resources, marketing, security, and management of staff with executives, administrators and supervisors.

 

 


 Life Goes On


 

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When it came down to Lucien’s personal life he often indulged in the company of friends and women who wanted nothing more than lustful moments of his time. Failed relationships were ever present and he had near enough given into a future of what was merely business without expectation of companionship. Upon venturing work within Liberty City he began a friendship with Odette Fontaine who at the time held the position of personal assistant to management. It did not take long for their friendship to blossom into something more and eventually found himself spending his free time with the woman. Days turned to weeks where they had little want for leaving each other’s side and slowly those weeks turned to months where he realised true companionship was an opportunity with Odette. 

 

In the moments of what looked like the fall of Banner casino with an overhaul of management Lucien found Odette at his side through everything and was quick to seal the deal of a future with her. Plans came into place for marriage, for children, for a life together and with that came talks of a home. The pair came to a mutual vow of working toward a better life at each other’s side and within that came want for residency where they could raise their future family. They knew that an apartment was not an adequate place and a small home for what they had planned would not suffice either. In tying together their budgeting plans they came to the agreement of searching for a larger home to match their lavish lifestyle and want for a large family.

 




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Lucien's journey in the gambling industry had been marked by relentless ambition and strategic moves. His rise within Euro Enterprises had been nothing short of remarkable, transforming a single casino into a thriving empire across Los Santos and Liberty City. It was under his leadership that Vinewood Casino became a standout success and his collaboration with Banner Resort and Casino had reaped significant rewards.


As the acting CEO of Banner Resort and Casino, Lucien had not only become a prominent partner but a central figure within Euro Enterprises. With his guidance, the casino's staff were trained to perfection, advertising campaigns were meticulously executed, and transportation logistics were seamless. The once struggling establishment had flourished under his watchful eye. Euro Enterprises, now a powerhouse in the gambling industry, had attracted a team of dedicated directors who oversaw various aspects of the business, from public relations to security. Lucien's vision had turned the company into a formidable force, dominating the casino scene in both cities.
 

However, life had another surprise in store for Lucien. An unexpected opportunity emerged, one that would further solidify his status as a titan in the gambling world. Richard Farace, a fellow entrepreneur, approached Lucien with a proposal to merge their respective enterprises and create something extraordinary: the Diamond Casino and Resort.

Recognizing the potential of this partnership, Lucien made the daring decision to close down Euro Enterprises and join forces with Farace. They became the dynamic board of directors behind the Diamond Casino and Resort, a colossal establishment that would soon dominate the city's gambling landscape. Under their joint leadership, the Diamond Casino and Resort became an unparalleled success. It boasted a level of luxury and entertainment that captivated both locals and tourists. The synergy between Lucien's expertise and Farace's business acumen proved to be a winning formula.
 

As the years passed, Lucien Berjouhie's name became synonymous with opulence and success in the world of gambling. His journey from a single casino owner to a shareholder in the Diamond Casino and Resort was a testament to his unwavering determination and strategic brilliance. Lucien has been using his H1 hummer for years and due to him being a recognizable figure around the city, people recognized his very unique truck easily which sometimes gave him issues. 

Edited by Nadler
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  • Nadler changed the title to Lucien 'Euro' Berjouhie

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