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[LSNN] Marcus Cavallera, Southside Records CEO, talks his label, future plans and its brightest achievements


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Marcus Cavallera, Southside Records CEO, talks his label, future plans and its brightest achievements


BY EDWARD COLLINS

 

Los Santos, SA - At 5PM on the 26th of April, 2021 at La Mesa, Capital Blvd, Marcus Cavallera invited LSNN inside Southside Records and reveals certain facts, achievements and some future plans for the label. Cavellera proceeds to show us around his shining building located at La Mesa, which provides a peaceful environment and everything a studio needs.

 

South Central Los Santos has for a long time has boasted extensive talent in the regional genre of hip hop which has evolved over time to span all over the globe. In Los Santos, a unique expressive form of hip hop was created which was renowned as being ‘West Coast’ hip hop. Southside Records was born out of that necessity to allow artists in Los Santos a platform to display their art form and skillset. The genre has typically been dominated by gang affiliated individuals utilising the platform to represent themselves and the gangs they belong to. However, the art form is also expressive in the form of real-life struggles faced within the community and the detriment faced by gang violence. 

 

In 2020, a producer from Los Santos by the name of Eric ‘Droopy’ Dominguez gathered the necessary funding to establish Southside Records boasting a modest recording studio. Initially, the record label aimed to establish a platform of hip-hop artists however due to innovation within the genre – it is also open to other forms of music not limited to rap & hip-hop.

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Inside Southside Records

 

 

"We are a music label, that seeks and signs young talented music artists and promotes their work. We are occupied with music and video production." said Cavellera, introducing Southside records.

 

"We gonna have appearance in Rockford Dome very soon, it's gonna be a big show there. Several artists will perform there. We've got up and coming artists everywhere. From El Burro, to Chamberlain hills, Vespucci, Vinewood" answered Southside Records CEO, we asked more about the label's future plans.

 

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Platinum records of Skitz 800 Yung Wood Ginge Dracco and Young Wayne- O

 

 

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Southside Records Studio

 

It is clear that the label has a lot to produce and to impress people with, especially with their focus on young talent all over San Andreas. They promise their fans a year full of achievements and productivity.

 

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Edited by Edward Collins
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